Can You Prove Seat Belts Save Lives?
Car insurance companies know that whenever a driver wears a seat belt, that driver faces less risk from dying, as the result of a car accident. Research has shown that the combined use of seat belts and air bags increases a car rider’s chance of survival, following the worst front end crash.
Still, a number of adults drive around without the added safety of seat belts. They simply refuse to “buckle up.” That fact explains the thinking behind a promotional campaign, a campaign conducted by one car insurer.
Some of the details about that promotional campaign appeared in the Fall/Winter 2009 issue of Geico Direct Magazine. One article in that publication invites young people to learn about a new way to win some extra cash. The winner of a contest wins that extra cash.
The article referred to in the above paragraph offers information about an ongoing poster and video contest. Each of the contest entries is supposed to highlight the insurance of safety that a driver enjoys, whenever he or she uses a seat belt. The same article includes pictures of the winning posters in past contests.
One picture could cause a reader of the magazine from a car insurance company to wonder whether or not a young boy named Brandon Kim might one day become an insurance agent. Kim’s face appears next to his winning poster.
In large letters above that car, he printed these words: “Buckle Up.” A phrase placed below that car said, “Be Safe.” The thin publication with his winning entry shows Kim’s smiling visage as well.
A second picture shows the grand prize winner in the category of “computer generated posters.” No picture hints at what judges hope to see in any video entry. This is the first year that the contest has included that extra category.
While contestants lack the example of a winning video, those contestants can still win praise from many car insurance agents. The entries submitted by those contestants can demonstrate their growing appreciation for seat belt safety.
The Cheaper Car Insurance for Young Drivers Guide was established to help people learn about the various aspects of car insurance.
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