The Invincible Ford Mustang!
The market research and brand image analysis of various cars available in the market has proved that pony cars are still highly preferred by a thick consumer base. This analysis was given a concrete shape when 2007 Ford Mustang model was launched by the company. The new model is similar in its style to the already launched model in 2005; however, a visible difference is the changed shape of rear suspension which could absorb shocks as never before. Competitor analysis of 2007 Ford Mustang identifies that not one competitor is equipped with enough resources and brand loyalty, so as to launch a car in order to grab 2007 Ford Mustang’s customers. The car is definitely a worth purchase because it not only meets expectations but exceeds them.
This new 2007 Ford Mustang has been able to set new performance parameters. A lot of striking features have been installed in the car, which make it the first choice of the target market. The company wants to keep its entire customer base happy; therefore, they launched two models V6 and GT with deluxe or premium sub-models. Each model has been tailored as per the needs of different customer segments ranging from ardent music lovers to oldies and even sporty and adventurous youth. To initiate with the review, it is appropriate to mention that both the models are launched with great performing engine. The V6 has 210horsepower engine which has a capacity of 4lt and GT model is launched with V8 engine that has a capacity of 4.6lt. The remarkable feature about these cars is the ability to speed from 0 to 60mph in 5 to 6 seconds. This is due to the excellent speed transmission technology installed in the car.
The 2007 Ford Mustang also comes in a standard and pony package. Each package is targeted to meet the wants and demands of a different customer segments. The standard package V6, as the name suggests, is the standard model with not many unique features available, for e.g. power mirrors, air conditioner, 16inch wheels etc. The pony package is targeted to sporty adventurous people, who would love to have a sport tuned suspension system so that they can have all the adventure while driving 2007 Ford Mustang. Along with this the car also has fog lamps and very exotics front grills which gives a very sporty look to the car.
2007 Ford Mustang’s V6 deluxe package offers a high degree of customization, by allowing customers to add their required features in their cars. Thus making their customers feel valued and cared-for. The premium model is focusing on the needs of the customer segment which cannot experience a smooth drive without music. For this need, the V6 model offers Shaker 500 music system and GT model offers even a more advanced Shaker 1000 stereo system. The GT deluxe is not very much different than the V6 deluxe; however, it comes with a slightly advanced technology in the shape of antilock braking system. The GT premium model along with the high tech music system also provides the customers with luxurious leather interior.
The acceleration obviously is more in GT model than in V6 because of the changed power capacity of engines installed. However, the most amazing feature of 2007 Ford Mustang is its efficient fuel consumption which ranges from 19mpg (city) to 28mpg (highway). It is an amazing feature because for a powerful car like 2007 Ford Mustang. Thus Ford has made not only a car which is good for the owner but it is also good for the health of your bank account.
Ford has taken all the aspects into account that can let them have brand loyal for decades to come. Therefore, along with providing the car with striking technical features, they ensured that customer post-purchase experience is delightful too. Hence, they manufactured the model in such a manner that it would not require the user to spend loads of time and money on its maintenance work. And this is a very wise step taken by the company because, a lot of times customer do not get involved in purchasing high end products of the same brand because they did not have a satisfying experience after their last purchase. Finally, it is prudent to conclude that 2007 Ford Mustang is a gem of a car which signifies a perfect blend of luxury, contentment and economical budget.
The Author is a passionate net worker and shares the Ford site where you can find out all about Ford audio. Visit the powernetshop site on how to choose the best Autoradio for your needs.
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